There are a lot of pros and cons of running a giveaway. It can be a great way to build a community, but it can be expensive. It really depends on what streamers are giving away as the prize.
Anything that the viewers can participate in will help them feel like they are apart of something, which is what you’re trying to do when building a community.
When you are doing a giveaway it’s important that you can view your chat while streaming on twitch. We wrote an awesome guide that you should check out.
What is a giveaway on Twitch?
A giveaway is when a streamer giveaway something on their stream. It could be anything from the game they are playing to a custom built PC, hopefully from their sponsor.
Something I think a lot of streamers don’t understand is that it doesn’t have to cost money. A lot of viewers would feel like a winner if they had a chance to play with their favorite streamer. That wouldn’t cost a dime, but would help built the community and make the viewers feel special.
Pros of running a giveaway on Twitch
There are a lot more pros than cons to consider when doing a giveaway. It will help build your audience and community. It really helps your viewers like they are apart of something. This also helps create a connection between streamers and their followers.
You can set the giveaway to be for only subscribers or followers, which will help grow your stream too. This is an easy way to become an affiliate on Twitch, just don’t go broke trying to buy a prize.
You could have an entry fee to join the giveaway, but I’m not a big fan of running a give away like that.
Make sure you post your giveaway on all of your social media platforms. It’s an easy way to get people to follow you on other platforms, like Facebook or Instagram.
Secret Pro Tip – Make sure you are getting something from the giveaway, weather that’s a subscription, follow, or even better – their email address.
The winner could even get you to follow their twitch channel too.
Cons of doing a Twitch Giveaway
Some people think this is a horrible way to gain viewers, and in my opinion – it can be. This is something I wouldn’t do very often, but it can be a huge benefit for your stream and the viewers. It’s a great way for the streamer to give back to his/her community.
Another con is that people will start to expect it if you do it too often. You do not want to be known as the giveaway streamer. You’ll get viewers come in, ask about the giveaway, then leave. That’s not helping you or your community at all.
How can you run a give away on Twitch?
It is not as difficult as it sounds. There are Twitch chat bots that will pretty much do everything for you. You can even use mod commands too.
If you are using Nightbot (which I highly recommend), then it is only a matter of clicking a few buttons. Here is an article about which twitch extensions are worth your time. You can even change the eligibility on who can win and who has better odds of winning. As previously mentioned, having a subscription only giveaways sure does increase your sub count.
Using chat bots you can track the entries to make sure the viewer is following your channel. And it even chooses the winners at random, so you don’t have to choose a winner. Chat bots have made giveaways very quick and simple to do while streaming.
So is it worth it to run a give away?
The simple answer is YES! It’s important you are not over doing it with too many giveaways. It is a great way to grow your stream when you get started. Giveaways are a fun way for followers to participate in the contest while you are building your audience.
Just make sure when you create the giveaway you choose something that suits your channel. You don’t want people to enter the contest to win something they are not interested in.